The system behind the numberWhat we ran
Four moves, repeated every week. None of them work alone. Together they turn cold accounts into a full pipeline.
One thread, whole committee
We put 3 to 5 decision-makers from each account on one email. When leaders see each other on the thread, a reply feels expected. The internal forward that kills most outreach disappears.
A no-brainer opener
The first email leads with an offer that costs nothing to accept. The account gets value before any pitch, and replying becomes the easy choice.
Proof before the pitch
Every thread names the national brands that already trust our client. A prospect sees proof first and a pitch second.
An engine that stays full
A dedicated campaign manager enriches new accounts weekly and triple-checks every send. An operations manager keeps the daily quota on track.
Hello [person1], [person2], and [person3],
We work with national brands you would recognize. We put together an offer for your team that is hard to pass up.
Reply if you want it. We will get moving this week.
Best,
The [Client] team
Disclaimer: this email is a mock-up we wrote to show the format. It is not the email we sent for this client. The real copy stays private.
The numbers and the pipelineThe results
In 90 days the engine logged 100 enterprise leads, and one of them signed.
Lead total from the client's response tracker across all outbound channels. Account count and the monthly chart cover the group email campaign, the engine's core.
Ace Beverage Group came in as a group email reply from a senior brand manager, moved through renderings, and signed. A new enterprise client in the first 90 days, before most of the pipeline has even reached a meeting.
June is the best month so far at 10.2%, and the trend is up.
The caliber of the pipeline
These are not small leads. The brands that replied span national restaurant groups, beverage companies, grocery chains, casinos, and cinema operators. Four meetings have been held, with Golden Corral, King's Hawaiian, TFE Wines, and The Save Mart Companies among them.
| Stage | Open | Close prob. | Weighted deals |
|---|---|---|---|
| Reply received | 17 | 5% | 0.85 |
| Active dialogue | 65 | 8% | 5.20 |
| Logos received | 1 | 20% | 0.20 |
| Creating prototypes | 4 | 25% | 1.00 |
| Renderings sent | 6 | 30% | 1.80 |
| Meeting held | 4 | 35% | 1.40 |
| Deferred | 1 | 3% | 0.03 |
| Won: Ace Beverage Group | 1 | closed | ✓ |
| Disqualified | 5 | 0% | 0.00 |
| Total active | 98 | n/a | 10.5 |
Enter your average deal value to see what 10.5 weighted deals would be worth to you.
Weighted pipeline = open opportunities per stage, times a conservative close probability, times your deal value. The probabilities stay low on purpose, so the number is a floor. The closed deal is revenue, not pipeline, so it is excluded.
Every lead routes itself
SMGP built an agentic workflow that scores and routes each positive reply. The bot researches the company, detects the vertical, and picks the right salesperson with two ranked backups. The full brief lands in the sales team's chat before anyone opens the thread.
- 1. Mark Reyes (BWS) · Mark is specifically focused on BWS and has expertise to assist Brew Dr. Kombucha with their branding needs.
- 2. Dan Keller (BWS) · Dan also covers BWS and has additional experience in related areas like QSR and Entertainment.
- 3. Chris Walden (BWS) · Chris is a fit for BWS as well, providing further options for Brew Dr.'s project.
Brew Dr. Kombucha makes organic, raw kombucha and sparkling tea beverages, with a tea-first focus and a broader emphasis on natural, better-for-you drinks. It sits in the beverage manufacturing space, specifically functional beverages / kombucha, with products sold nationally across the U.S. and in Canada. The company operates from a 50,000-square-foot brewery in Tualatin, Oregon, and has Show more
Hi Sarah and Mark,
OK let me know what assets you need then. What will the size be and do you have an image of anything similar you've done?
Thanks,
Rob